Marketing Tools
If incremental turnover is to be gained, it is essential to open up new markets and to react appropriately and quickly to changes in the competitive situation. Our own reservation system named TOPREZ with the own Chain-Code: TP and the related expansion of on-line communications between all the European affiliated hotels and head offices, and the direct link to all GDS-Systems through PegasusSolutions and the representation through UTELL INTERNATIONAL, TOP-Internet with a booking engine and Intranet, supersede many obsolete structures and are designed to meet the demands of today and tomorrow.
Make use of this opportunity to co-operate with an internationally experienced partner, and set course today for a successful future.
The service that we offer is quick, innovative, and comprehensive. Everywhere where travel can be booked or customers can ask about reservations and sales, the experts from TOP INTERNATIONAL Hotels are playing and active and personal part – not only in Germany but abroad as well. Affiliates are linked with co-operation contracts to local incoming offices, travel operators, travel agencies, authorities, and congress and seminar organisers, and also with airlines and bus and coach companies.
At the same time, affiliated hotels are also represented at exhibitions, workshops, and tourism fairs. The result of this sales promotion work is an increase in the turnover achieved for the affiliates from EURO 15.000.000.- in 2010.
The total portfolio development of TOP and alliance partners has increased to over 250 hotels in the year 2010.
The TOP concept has been defined to target the following segments:
- Business Individual
- Business Groups (Meetings, Incentives, Conferences and Events)
- Leisure Individual
Based on this, the following channels and products have been created to target these segments and thus add measurable value to your business.
TOPREZ
Toprez is the most comprehensive worldwide reservations system offering access to all major GDS systems and Utell-Voice reservations centres worldwide, as well as giving you the opportunity to apply sophisticated yield management techniques to maximise business.
TOP Conference Hotels (TCH)
The TOP Conference Hotels, based in Germany offer an interface between the client and the hotel providing professional skills for maximising your meeting business! TOP produce an own brochure (TOP Meetings&Incentives) for this section which is distribute on fairs and incentives and send out by mailings to all important key clients.
TOP Internet / E-commerce
TOP has developed a highly sophisticated Internet presence with real time on-line booking facilities communicating directly with the worldwide reservations system. Furthermore, in addition to the www.topinternational.com website, TOP has created a website for TOP City&CountryLine Hotels www.topccl-hotels.com in German and English language, and offers an own Netbooker booking engine for maximum exposure.
TOP Packages / Arrangements
The TOP "Leisure Marketing" program offers packages dedicated to the end consumer via the Internet and brochures. TOP produce an extra brochure called ´Happy Days´ to improve this growing section. Furthermore, the partnerships with ADAC and Budget Car Rental offer a wide reach of consumers.
Additional benefits
The additional benefits available through a TOP or TOP City&CountryLine membership include:
- Benefits of a worldwide sales team selling the TOP and TOP City&CountryLine brands
- Free of charge access to TOP trainings
- Individual personalised commercial business support financial benefits from credit card agreements and central purchasing
Arrangement
